Ryanair agrees to improve website clarity
Sunday, 06 Jul, 2009
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Ryanair has agreed to clean up its website following discussions with the Office of Fair Trading.
The low fares carrier has taken a number of voluntary steps to increase the clarity and transparency of its website and other advertising after reaching an agreement with the OFT.
Discussions with Ryanair and the OFT started after the Advertising Standards Authority referred the airline to it last year.
The ASA referred Ryanair to the OFT following several formal and informal ASA investigations into complaints about certain Ryanair adverts.
Ryanair has now agreed to:
- Provide clear information about Ryanair’s Price Guarantee and qualify as necessary any statements that Ryanair is guaranteed to offer the lowest prices.
- Give further prominence to links on its website and in email promotions that contain information about optional services and charges such as for checked-in baggage.
- Give further prominence to links on its website and in email promotions that contain information about any terms and conditions applicable to promotional offers such as the days or dates on which offer prices are not available.
OFT director of consumer markets Mike Haley said: "We welcome Ryanair’s action which we believe will make it easier for consumers to access the information they need when choosing low cost flights."
The agreement reached between Ryanair and the OFT concludes the OFT’s consideration of the ASA referral.
A spokesman for the airline said: “Ryanair welcomes today’s OFT announcement which concluded this referral.
“We were happy to make the minor adjustments recommended by the OFT to improve our website and advertising.
“Ryanair is pleased with the OFT’s conclusion of this case which confirms Ryanair’s belief that there was no substance to the ASA’s original referral, and we welcome the fact that the OFT has dismissed the ASA’s request ‘to consider taking action against the budget airline Ryanair’."
by Phil Davies
Phil Davies
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