Ryanair announces partnership with Eastern European OTAs
Ryanair has inked its latest distribution partnership agreements with Vola and Fru, part of ITH Group.
They are two of Central and Eastern Europe’s fastest growing travel platforms, operating in Romania and Poland respectively.
Through the agreement, both Vola and Fru customers will get access to Ryanair’s fare content and ancillaries.
Similar to Ryanair’s existing ‘Approved OTA’ agreements, passengers booking on Vola or Fru can do so with full price transparency and will receive flight information directly from Ryanair.
“Through this new agreement, Vola and Fru customers will be able to book Ryanair’s low-fare flights with full price transparency and direct access to their booking. We look forward to working with them,” said Ryanair’s CMO, Dara Brady.
Daniel Truica, CEO & Co-founder, ITH Group, added: “This partnership is a natural next step in building the most advanced travel booking experience for our customers. Connecting directly with Europe’s largest low-cost carrier means our customers now have access to the flights that matter, through our platforms.”
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