Ryanair looks to replace package sales with flight and hotel bookings
Ryanair is aiming to boost its hotel bookings following the sudden closure of its package holiday division earlier this week.
In a new deal with guest acquisition platform SiteMinder, the airline will allow bookings for a further 30,000 European hotels on Ryanair Rooms.
The website gives hotel guests 10% of the booking price back in flight credit to use against Ryanair fares.
The airline’s head of hotel supply Matt Sherlock said: "Ryanair Rooms has experienced rapid growth since its launch and we are delighted with the volume of bookings on the system. We are taking our hotel booking platform to the next level, and SiteMinder’s deep footprint across Europe offers us an incredible opportunity to further expand our inventory throughout the region."
Dai Williams, global SVP partnerships at SiteMinder, said: "We are thrilled to partner with Ryanair, a long-time disruptor in travel. The limitless array of booking options that are now available to consumers has borne a rising trend of travellers who are looking to their preferred travel suppliers, such as Ryanair, not only for flights, but accommodation, to complete their itineraries and escape browsing fatigue. Through this partnership, Europe’s hotels can now be more visible to this growing subset of travellers and convert them into guests."
Ryanair Rooms claims to offer over 10 million~ rooms at more than 400,000 properties, from 2 to 5 stars.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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