Saint Lucia Tourism Authority announces new CEO

Thursday, 02 Feb, 2022 0

Saint Lucia Tourism Authority (SLTA) has appointed Lorine Charles-St. Jules to the position of CEO.

With more than two decades of tourism and leadership experience, Charles-St. Jules has significant experience in the hospitality sector and most recently served as USA Account Manager for the Anguilla Tourist Board.

She has been CEO of global marketing agency PEAEYE7 Marketing International for five years, handling business development and luxury resort marketing throughout the Caribbean, the U.S. and Canada.

“It is with great pleasure that we welcome Mrs. Charles-St. Jules to the organisation and we are in no doubt that her track record as a tourism professional will lead brand Saint Lucia along a sustained growth trajectory,” said Thaddeus M. Antoine, Chairman of the Board of the Saint Lucia Tourism Authority.

She has deep expertise in setting and executing business strategy across many areas of the tourism industry, including marketing destinations, developing sales programming for luxury resorts and global travel trade management.

The CEO position brings her back to Saint Lucia, where she previously held various executive positions at the Saint Lucia Tourist Board for nine years including Director of Marketing, and Tourism Planning Officer for the Saint Lucia Ministry of Tourism for two years.

The CEO position is responsible for overall management of the SLTA, including oversight of the development of the Authority’s marketing and destination services, and general administration.

Related News Stories :   Snowy landscapes and The Shining: Colorado in the winter     Miami Beach fed up with unruly spring breakers     Asia Golf Tourism Convention returns after three-year gap     Only here for the beer: Cheers to Pittsburgh     American fined for driving Ferrari into famous Florence plaza     Mammoth Mountain ski season extended through July  

Learn more about :   Saint Lucia ( N. America )     Saint Lucia ( United Kingdom )  


TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

Most Read

Sarah Doyle from Visit Phoenix

Michelle and Jalyssa of Visit Mesa

Alison Cryer, MBE of Representation Plus

Tracy Vaughan, SVP Global Trade Development at Visit Lauderdale

Marc Anderson CEO of Visit San Antonio speaks to Graham McKenzie in London about his city and IPW23

Graham McKenzie talks to Visit Florida’s CEO Dana Young at #huddle23

At #huddle23 in West Palm Beach we speak to Lauren Pace of Visit Florida

Jane Cunningham, Director of European Engagement Destinations International

Fred Bean, Founder and CEO of Hotelport

Kent Anderson of Kirk Mountain Adventures

The essence of Atlantic Canada

Elliot Ferguson of Destination DC

Price Based Country test mode enabled for testing United States (US). You should do tests on private browsing mode. Browse in private with Firefox, Chrome and Safari