San Fran CVB is bullish on China
The San Francisco Convention & Visitors Bureau (SFCVB), which was the first CVB to open an office in China, has opened its second office there, this time in Bejing.
The move was made in a partnership with San Francisco International Airport (SFO).
“Recognizing that the outbound Chinese travel market has enormous potential, the SFCVB first retained representation services in 1999 in Shanghai, making San Francisco the first US city to have representation services in mainland China,” according to the CVB.
San Francisco’s representatives in both Shanghai and Beijing work to promote San Francisco to the professional travel trade, consumers, media and airlines. They aid airlines promoting service to San Francisco, encourage press coverage of the region and assist the travel trade with information to help them generate increased bookings to San Francisco.
“Many conventions in San Francisco have a very high percentage of international attendees, particularly in the medical and high-tech fields. This segment presents a great opportunity to expand the delegations that come from China,” said Deborah Reinow, vice president of tourism for the SFCVB.
She added:
“As China has expanded the ease in which its citizens can travel abroad, it appears increasingly likely that the US will receive approved destination status. This will make travel to the United States much easier and provide certification to tour operators to offer outbound tours to the destination. As the restrictions lift, San Francisco will be the natural beneficiary of exponentially increased traffic.”
San Francisco International Airport currently has 21 non-stop flights from China including United Airlines’ daily non-stop service from Shanghai and Beijing and a non-stop Air China flight from Beijing.
Report by David Wilkening
David
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