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Saudi Tourism inks new trade partnerships at ITB Berlin
Saudi tourism hailed a successful showing at ITB Berlin and secured over a dozen major new trade partnerships.
It also celebrated the milestone of welcoming over 100 million tourists in 2023.
The Saudi Tourism Authority (STA) secured more than 14 agreements, including major partnerships with Trip.com Group, Flynas and Eurowings.
It has also inked new collaboration with Visit Bahrain, Visit Oman and Qatar Tourism.
Minister of Tourism Ahmed Aqeel Al-Khatib said: “The 2024 Saudi pavilion showcased the bright future of tourism in our country.”
“Our participation in ITB has strengthened relationships and cooperation with key international partners.”
During ITB, STA and Trip.com Group unveiled a major partnership aimed at attracting 350,000 additional tourists to Saudi over the next year. This is STA’s largest global partnership to date.
STA joined forces with Flynas to launch a campaign aimed at boosting international visits to Saudi. The partnership will see a new Flynas route between Jeddah and Berlin launching from 1 September 2024, with three flights per.
In another agreement between Germany and Saudi, the Saudi Air Connectivity Program and Eurowings signed an agreement to launch two direct routes connecting Cologne and Berlin to Jeddah, with the goal of beginning operations in October 2024.
STA announced further partnerships with Visit Bahrain, Visit Oman, and Qatar Tourism which will see new promotional campaigns designed to attract new international tourists.
The Saudi Tourism Authority has a large delegation of more than 55 representatives at ITB Berlin.
Over the course of the event, more than 14,000 people interacted with the Saudi stand. it said.
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Learn more about : Saudi Tourism Authority (STA) ( Asia Pecific )
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