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Emirates inks global partnership with the NBA
Emirates and the National Basketball Association (NBA) have inked a multiyear global marketing partnership.
It sees the Gulf carrier become the Official Global Airline Partner of the NBA.
The collaboration also makes Emirates the inaugural title partner of the NBA Cup, previously named the NBA In-Season Tournament.
As the first title partner of the Emirates NBA Cup, the global airline will be featured through a co-branded Emirates NBA Cup event logo.
There are co-branded promotions planned across the NBA’s social media community and in-arena signage throughout the Emirates NBA Cup Semifinal and Championship games starting next season.
The Emirates logo will also be featured on all NBA referee jerseys, starting with the 2024 NBA All-Star Game on 18 February.
“We are proud to establish a global marketing partnership with the NBA,” said Sheikh Ahmed bin Saeed Al Maktoum, Emirates Group CEO.
“We are excited to work with one of the most prestigious professional leagues.”
The sponsorship will also allow Emirates to enjoy a presence at other marquee league events, including as a partner of NBA Crossover – a fan event at NBA All-Star – and as the presenting partner of the NBA Finals Legacy Project.
Emirates branding will also be visible through virtual in-arena signage and on top of the backboard during nationally televised NBA games.
Fans will have the opportunity to watch NBA content on all Emirates flights via the airline’s inflight entertainment system.
The marketing partnership will also allow NBA fans to purchase a wide range of official NBA merchandise, including basketballs, sportswear and vintage collectibles, with co-branded collaborations to follow.
The merchandise will be sold at the official Emirates Store at Emirates’ Headquarters in Dubai and online at www.emirates.store.
Emirates currently offers services to 12 US gateways.
Related News Stories: Emirates inks $52 billion order for Boeing wide-body jets
Learn more about : Emirates ( Asia Pecific )
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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