Sausage and bacon banned by Scandinavian hotel group
One of Scandinavia’s biggest hotel chains has announced that it is swapping bacon and sausage for a healthful, sustainable, plant-based breakfast.
Petter Stordalen, an environmentalist and the billionaire owner of the Nordic Choice Hotel Group , decided to test more healthy, sustainable breakfasts at the hotels at the urging of his wife, who is a doctor and an environmental advocate.
"This is a new breakfast concept for our Comfort hotels," Petter Stordalen said. "The focus on sustainability permeates what we do in Nordic Choice."
The hotel chain has not only banned bacon and sausage, but also any ingredients that include palm oil, the production of which is harmful to the rainforests.
The hotels are promoting a new, healthy, sustainable menu, with plant-based foods designed to give guests a healthy way to start the day. Guests’ reactions have been mixed.
Press officer Kenneth Hultgren said the healthful breakfasts were still being tested, and the chain would decide whether to keep going, abandon the project, or extend it to the hotel group’s other chains in the coming months.
"We want to challenge and break down many of the traditional conventions around hotels," he said. "When guests check out of our hotel they will feel that we have helped them to make good and healthy choices, that our food has been tasty and healthy."
Valere Tjolle
Green Tourism Showcase launched:
Valere
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































Airlines suspend Madagascar services following unrest and army revolt
Airbnb eyes a loyalty program but details remain under wraps
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026