Scotland launches campaign to sell itself to the Scots…
Scotland has launched a £500,000 campaign to market itself to Scots, northerners and the Northern Irish.
It hopes that ‘Homecoming Scotland 2014’ will encourage them to uncover the events happening this year on their doorsteps.
The campaign involves a 30-second TV advert, press, radio, digital and promotional activity highlighting 430 family-friendly Homecoming events taking place, including the Lochearnhead Highland Games, the Islay Festival of Music and Malt, and the Wickerman Festival in Dumfries and Galloway.
Tourism minister Fergus Ewing said: "This year, Scotland will also play host to the Ryder Cup, Commonwealth Games and the MTV Europe Awards – which will broadcast to nearly 700 million households through MTV’s global network of channels.
"2014 will be an extraordinary year for Scotland and this advert, alongside the Homecoming app and enhanced information on the wider events programme which are also now available, will help us to share it with as many people as possible."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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