Secret Atlas unveils new brand design and website
Ahead of the start of the Arctic cruise season, Expedition Micro Cruise specialists Secret Atlas has unveiled a new brand identity with an upgraded website experience for guests.
The new website features an enhancement to the booking system, providing an easy-to-use, customer friendly platform for both consumers and the trade when managing and paying for bookings.
The rebrand has been created with the modern traveller in mind.
The bold new look captures both the wealth of Secret Atlas destinations and the intimacy of its small-group expeditions.
It also features a refreshed company logo with a new nature-inspired colour palette.
The new website design was spearheaded by Nick Steyn of London-based branding agency Anew in collaboration with creative studio SO Creative.
“We were tasked with communicating the Secret Atlas story, conveying the benefits of their micro sizeauthenticity. ‘Big adventure, small footprint’ for short” said Nick Steyn.
Michele D’Agostino, Secret Atlas Co-Founder added: “This new website and brand identity are designed to inspire and inform, making the journey to joining an Expedition Micro Cruise as exciting as the voyage itself.”
Key features of the renewed brand and website:
Improved website experience: Easier to browse, book, and plan expeditions with Secret Atlas while showcasing the Expedition Micro Cruise experience.
The new website features personal input from every member of the team allowing guests to meet the expedition leaders, guides, and photographers who will be running the Expedition Micro Cruise.
Designed to inspire and educate, while serving as a valuable research tool, with information presented through written and visual content that captures both the scale and intimacy of polar expeditions.
Detailed Expedition Information. Comprehensive descriptions of itineraries, ships, expert guides, and onboard experiences.
A new Explorer’s Handbook area offering guides to the destinations Secret Atlas explore, written by polar experts and spotlighting the wildlife, history and photography tips.
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