Shangri-La, Taj Hotels loyalty alliance recognised at Flightglobal Awards
The combined loyalty programme of Shangri-La Hotels and Resorts and Taj Hotels Palaces Resorts Safaris was recently honoured as best in class, less than a year after launching.
The ‘Warmer Welcomes’ alliance has been recognised as ‘Best Loyalty Partnership’ at Flightglobal’s 10th Loyalty Awards event.
It was judged by a panel of leading loyalty management specialists.
Made up of Shangri-La’s Golden Circle and Taj’s InnerCircle programme, it covers a combined portfolio of more than 200 hotels managed by the hotel groups throughout Asia and beyond.
"It’s an incredible honour to have ‘Warmer Welcomes’ recognised by Flightglobal. By merging global strategies, Shangri-La and Taj are able to offer over six million loyalty members new experiences and the benefits most important to them," said Shangri-La’s VP of loyalty & partner marketing, Wee Kee Ng.
Flightglobal, founded in France in 1996, evaluates more than 200 frequent flyer programmes in the travel industry.
"We sincerely appreciate the recognition and encouragement that this award has given to our team. Warmer Welcomes has helped drive deeper engagement with our valuable guests by providing them with seamless benefits and opportunities to earn and redeem," said Ryan Pais, associate vice president of customer relationship management at Taj Hotels Palaces Resorts Safaris.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Qatar Airways offers flexible payment options for European travellers
Phocuswright reveals the world's largest travel markets in volume in 2025
Airlines suspend Madagascar services following unrest and army revolt
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports