Sheraton Hotels & Resorts launches ‘Gatherings by Sheraton’ programme in China
Sheraton Hotels and Resorts has launched the ‘Gatherings by Sheraton’ brand programme across Greater China.
The program launch kicksed off with a collaboration with the ‘Genius Mom’, a public welfare project by the China Women’s Development Foundation.
Under the theme of ‘Celebrate Life’s Moments at Sheraton’, nearly 400 pieces of cultural heritage-inspired crafts will be displayed in nearly 100 Sheraton hotel lobbies across the country showcasing displays of Chinese culture.
In 2023, Sheraton Hotels’ debuted Gatherings by Sheraton in the US.
Since then, Sheraton hotels around the world have hosted a variety of weekly experiences.
“As the most global brand within Marriott Bonvoy’s portfolio, Sheraton Hotels has set out to become ‘The World’s Gathering Place,’ a vision that inspires each property to create unparalleled spaces,” said Betty Tian, VP, Marketing, Communications, Premium & Select Brands, Greater China.
The collaboration with the ‘Genius Mom’ project brings together cultural artworks from four major regions across China.
Chinese Heritage Crafts are on display at lobbies in nearly 100 Sheraton hotels in the country until 31 March, 2025.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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