SIA takes e-magazines to the sky

Saturday, 10 May, 2011 0

Singapore Airlines is launching e-Magazines, an electronic version of international magazines, on its KrisWorld inflight entertainment system.

Initially, the service will be provided on SIA’s Airbus A380 and Boeing 777-300ER fleets which are equipped with the latest Panasonic eX2™ inflight entertainment system.

The selection, in addition to SIA’s own inflight publications, will include international magazine titles such as The Economist, Bloomberg Businessweek, Wall Street Journal Magazine, Prestige and Elle Magazine.

Through a collaboration with SmarttPapers Aviation, a privately held Singapore-based company, the new application uses a patented file compression technology to compress and transform magazines and newspaper contents into a digital format for integration into the inflight entertainment system.

Singapore Airlines aims to extend this initiative later in the year to other publications, including e-newspapers, e-books, as well as a wider selection of international and local magazines.

The feature will be progressively introduced on the Airline’s Airbus A330-300 and A340-500 fleets.

Winston Wei, CEO of SmarttPapers Aviation, said, “The new e-Magazine initiative offers features such as keyword search, personalised font size, auto-scrolling and different zooming levels to aid reading.”



 

profileimage

Ian Jarrett



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...