SIA takes e-magazines to the sky
Singapore Airlines is launching e-Magazines, an electronic version of international magazines, on its KrisWorld inflight entertainment system.
Initially, the service will be provided on SIA’s Airbus A380 and Boeing 777-300ER fleets which are equipped with the latest Panasonic eX2™ inflight entertainment system.
The selection, in addition to SIA’s own inflight publications, will include international magazine titles such as The Economist, Bloomberg Businessweek, Wall Street Journal Magazine, Prestige and Elle Magazine.
Through a collaboration with SmarttPapers Aviation, a privately held Singapore-based company, the new application uses a patented file compression technology to compress and transform magazines and newspaper contents into a digital format for integration into the inflight entertainment system.
Singapore Airlines aims to extend this initiative later in the year to other publications, including e-newspapers, e-books, as well as a wider selection of international and local magazines.
The feature will be progressively introduced on the Airline’s Airbus A330-300 and A340-500 fleets.
Winston Wei, CEO of SmarttPapers Aviation, said, “The new e-Magazine initiative offers features such as keyword search, personalised font size, auto-scrolling and different zooming levels to aid reading.â€
Ian Jarrett
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