Sick of Boring Hotel Ads?

Monday, 23 Feb, 2007 0

Medina Apartment Hotels has launched a series of new print ads playing on the space that Medina Apartment Hotels offer.

The team at Love Communications, headed by Creative Director, Siimon Reynolds, have delivered a range of print ads that pose a simple question – sick of tiny hotel rooms?

Reynolds said “The Medina campaign is one of our favourites.”  “There was a clear product advantage that Medina Apartments give you lots of space for the same price as a regular hotel room and that gave us the opportunity of creating some wonderful handmade models including a shoe box, a match box and sardine can designed as hotel rooms, to play on everyone’s worst fear of cramped space.”

“We also used a lot of white space to focus on the beautiful models. The happy result is three ads that really stand out.” 

Medina Apartment Hotels offers contemporary apartment space in a hotel environment, allowing the guest to have a place to entertain, relax and unwind with all the comforts of home and enough room to stretch out.

To view the new ads visit www.medina.com.au/advertising  

Report by The Mole



 

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John Alwyn-Jones



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