Silversea bookings mean sales boost for homeworkers
Future Travel’s specialist cruise division, Instant Cruise Holidays, has reported that its post-Christmas sales are up by 40% year-on-year, with an increase in margin of 0.5%.
General manager Fay Thompson said there has been a rise in luxury sales, particularly with Silversea.
“With an average booking value of £8,263, it is great to have this business,†she said.
“The highest value booking we’ve made was with Silversea at£21,159 for two people.
“The lates market is strong with 57% of sales coming from bookings up to the end of April, although we’ve seen fewer families booking for summer. The feedback is that they will book nearer the time.
“Meanwhile, the ‘grey pound’ is very strong with an increase in older couples booking.â€
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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