Silversea makes use of social media technology
Silversea Cruises has officially launched a blog for its new ship, Silver Spirit, and has unveiled a new-look website.
The Blog will show the latest news and photographs detailing the ship’s progress and counting down the days until it sets sail on December 23.
In addition, the company recently ‘soft’ launched a Facebook fan page and a Twitter microblog, both of which can now be accessed from the website’s Blog page.
“Social media technologies offer an excellent opportunity for us to engage more closely with our guests and travel agent partners,†said Trudy Redfern, managing director UK, Ireland and Middle East.
“The Silver Spirit Blog is a natural next step for us and we hope it will offer our guests a broader perspective on what they have to look forward to.”
The cruise line’s website also has new content pages, a more visually engaging home page with a flash header.
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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