Silversea strengthens UK sales team
Silversea has further expanded its UK sales team following the appointment of former Avis manager Lisa McAuley as UK commercial director in June.
She has brought in Helen Crobie, who was also previously with Avis, as national and key account manager. Crosbie has also worked at Thomas Cook as national sales manager for Netflights and supplier relations manager for Thomas Cook Cruise.
Also, Sarah Dooley will be joining as north west regional sales manager effective immediately. She has previously held roles at Cruise 118, Low Cost Travel Group and Cruising Excursions.
Jon Knight has been appointed regional and strategic account manager, a newly created role. He has worked with Silversea for the past seven years and will continue to manage the south west and Channel Islands.
The roles will report into Natasha Donovan, head of trade sales.
To meet the increasing demand in Expedition cruising, Akvile Marozaite has been appointed regional sales manager focusing on niche and specialist expedition operators.
Akvile began working with Silversea in 2011 as European reservations team Leader and in 2014 spent seven months on board Silver Discoverer as an onboard cruise consultant. Most recently she was e-commerce partnerships manager Online Travel Training.
"Our new sales structure allows us to further develop our strong relationships with trade partners across the UK. Helen, Sarah, Jon and Akvile bring a wealth of experience to Silversea and we look forward to taking the UK market from strength to strength," said McAuley.
Silversea has also strengthened its marketing team with the appointment of Sarah Barr, previously with Viking River Cruises, as marketing executive. She will predominately be responsible for offline marketing activities for the UK and Irish markets.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Global tourism exceeds 1.5 billion travelers announces UN-Tourism
Qatar Airways offers reduced timetable to over 60 destinations
WTTC global tourism reached record economic impact of 11 trillion in 2025
Marginal increase for New York City tourism in 2025
Hands In, UATP join forces for airline multi-card payments