Singapore Air strengthens Sabre NDC partnership
Sabre Corp has announced an expanded collaboration with Singapore Airlines to enhance its new NDC programme KrisConnect.
Starting from November, the venture wlll enable select Sabre connected agents in Singapore to access and book NDC content.
It will gradually roll out to all Sabre agents as the programme expands across the region.
SIA has been a Beyond NDC program partner since 2018.
Sabre will provide travel trade partners with scalable, NDC-enabled offerings from Singapore Air with end-to-end workflows and integrated rich content, the company says.
Sabre agents will get a broader array of fares and KrisConnect-exclusive content, as well as third party content and ancillaries.
"Sabre is pleased to support Singapore Airlines’ in their fast-tracked NDC journey. With our scalable platform, we can transform the way air products are retailed," said Rakesh Narayanan, vice president, South Asia and Pacific, Sabre Travel Solutions Airline Sales.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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