Singapore: It’s the perfect weekender
The Singapore Tourism Board (STB) launched the Uniquely Singapore Weekends campaign in July to position Singapore as a top-of-mind weekend destination in the region.
Seven cities have been chosen for the campaign: Bangkok, Chennai, Guangzhou, Hong Kong, Jakarta, Johor Baru and Kuala Lumpur.
The seven cities have been chosen based on their proximity and ease of travel to Singapore.
To generate awareness of the Uniquely Singapore Weekends, a series of marketing communications activities will be implemented as part of an integrated and sustained campaign plan.
These include advertisements in print and broadcast media; outdoor advertisements on subways and billboards; online and search engine marketing via MSN, yahoo and hotmail; familiarisation visits for media; contests as well as consumer and media events.
Advertisements in various cities will start to run this week, followed by other marketing and promotional initiatives in each market leading to the weekend celebration at Clarke Quay on August 10-12 which will mark the first weekend of the 52-weekend campaign.
Chitra Mogul
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