Singapore low-cost airline targets gay and lesbian travellers
Singapore low-cost airline Scoot Airlines has signed up as a member with the tourism body, Gay and Lesbian Tourism Australia (GALTA).
The airline’s general manager Dennis Basham said the decision was part of a move to differentiating itself from other low-cost airlines by focussing on creating ‘a sense of fun and providing a warm welcome to all travellers’.
"As a relatively new airline, Scoot brings a lot of enthusiasm and energy in connecting our guests with some great Asian destinations and we see the
gay and lesbian community as a key audience," he said.
"As frequent travellers with a tendency to take long-haul holidays to warm, beach destinations and countries with a rich, cultural landscape, the LGBT market is already choosing to fly with Scoot and our aim is to become the preferred airline."
Launched in 2012, Scoot now operates between Singapore and 13 destinations – Sydney, Gold Coast, Bangkok, Taipei, Tokyo, Tianjin, Shenyang, Nanjing, Qingdao, Seoul, Hong Kong, and Perth.
Melbourne will be added on November 1, and by August 2015 Scoot will operate an all-787 fleet,
GALTA works in close partnership with the international market via IGLTA, the International Gay and Lesbian Travel Association.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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