Singapore Tourism Board gets a Lyft for US promotion
Sunday, 28 Sep, 2016
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Singapore is getting a Lyft to create more tourism awareness in the US.
Singapore Tourism Board forged partnerships with ride hailing service Lyft and music streamimg service Pandora.
The two separate campaigns are focus on San Francisco and the Bay Area where both start-ups are based.
The campaign kicked off at the weekend with ‘YourSingpore’ branded Lyft vechicles in the city.
Riders were then invited to take part in a competition to win all-expense paid trips to Southeast Asia.
Winners will be announced on the micro-site ‘Next Stop Singapore.’
In November Pandora will begin to showcase the first Singapore playlist, featuring Singaporean artists like pop band The Sam Willows, rapper THELIONCITYBOY and singer-songwriter Charlie Lim.
The two-part campaign hopes to highlight the similarities between Singapore and Silicon Valley and leverage interest as Singapore Airlines launches non-stop flights between San Francisco and Singapore on October 2.
"Singapore is standing out by taking risks and finding extraordinary ways to raise our destination profile. We are pleased to collaborate with like-minded partners Lyft and Pandora who, while are not conventional tourism brands, are aligned with Singapore in being future-forward in spirit and innovative at the core. Our destination resonates deeply with their millennial audiences who seek inspiration through travel," said Kershing Goh, regional director for the Americas, Singapore Tourism Board.
Oliver Hsiang, vice president partnerships at Lyft said: "Partnering with Singapore Tourism Board is making traveling with Lyft even more seamless and unique. Surprising riders with trips to Singapore is the kind of spontaneity and engagement that our audience values," said
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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