Sir Richard gets the cold treatment
Passengers on board Virgin Atlantic flights might wonder if the cabin pressure has gone to their head when they start seeing little bearded men floating in their gin and tonic.
Thanks to the airline’s marketing bods, drinks in Virgin’s new Upper Class will be served with ice cubes bearing the grinning face of Virgin president Sir Richard Branson.
Known as Little Richards, the ice cubes will, according to the PR blurb, give passengers the chance to "enjoy some chill out time with Mr Branson at the bar – the longest of any airline".
Apparently, the ice cubes have been created using the exact measurements of Sir Richard’s head. The mould took a team of four skilled designers a painstaking six weeks to create using detailed photographic techniques and laser scanning technology to create the perfect likeness.
And here’s the result….
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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