SITA Targets Passenger Cell Phones

Tuesday, 24 Jun, 2008 0

SITA, the air technology provider, is targetting passenger cell phones to track and sell airport facilities to travellers.

Potential savings, SITA claims, to carriers, et al, could reach over $600-million if implementing Path Technology to track cell phones and offer promotional offers at nearby airport stores.

A Manchester trial deterined discount offers boosted sales by up to 45%.

The suggestion is that an opt-out tracking authorisation be offered, which of course, would increase potential targets.

SITA also suggests that this technology could also track cell phones for security, check-in, boarding, etc. Some elements are already deployed in Japan.

During 2007 SITA invested more than $100-million to find new reasons for the air industry to spend more money on technology.

A question: What happens if a cell boarding pass is issued and the battery fades away?



 

profileimage

Reader Contribution



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...