Skytrax defends its ‘rigorous’ awards process
Airlines have been eager to seize on the Skytrax awards announced at the Paris Air Show this week.
Among those in the winners’ circle were Emirates (World’s Best Airline) Garuda Indonesia (World’s Best Economy Class), Air Canada (Best Airline in North America), Air Astana (Best Airline in Central Asia and India), South African Airways (Best Airline in Africa).
The awards are run by Skytrax, whose airline and airport review site, airlinequality.com, was discredited last year by the Advertising Standards Authority in the UK which found it was unable to back up several of its claims, including providing proof that reviews on its website were posted by genuine passengers.
The ASA said that Skytrax had not followed the robust procedures it claimed it had in place to check all reviews on the website were genuine.
Skytrax claims its World Airline Awards, which are separate from airlinequality.com, are based on the rating of over 40 key aspects of airline product and service, including everything from check-in, seat comfort and in-flight entertainment to cabin cleanliness, quality of food and the service from cabin crew.
The UK-based business said “the survey is held in high esteem for its clarity of process, and the rigorously rules of independence.”
Skytrax claims its awards are based on 18.2 million completed customer surveys, and include over 200 airlines worldwide.
Ian Jarrett
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
In Italy, the Meloni government congratulates itself for its tourism achievements
Singapore to forbid entry to undesirable travelers with new no-boarding directive