Snorts of disapproval follow campervan company’s coke ad
Saturday, 17 May, 2011
0
Air passengers arriving at Auckland Airport may be forgiven for thinking New Zealand has an alarmingly liberal approach to drugs.
The latest edition of the airport’s magazine for visitors, Arrivals, has caused quite a stir after it featured an advert for the campervan hire company Wicked Campers featuring a man snorting a pile of cocaine as he looks over a snow-capped New Zealand mountain range.
Managing director at Arrivals’ publisher People Media Mike Taillie claims the ad went in during the last hours before publication and that the first time he saw it was after the magazine was published.
He said efforts would now be made to rip out the ads from the 100,000 copies that were due to be circulated but had now been recalled.
Meanwhile Wicked Campers, which has offices across the world including the UK, has tweeted about the incident, inviting followers to say what they think.
The company has hit the headlines before, when it put signs up in its Australian vans reading “Kangaroos, run the f***ers down!”.
It also attracted criticism for the quality of its vans in the past, many of which feature what has been described as “crude” slogans.
Scroll down if you want to see the picture that greeted visitors to New Zealand before the magazine was recalled…
Dinah
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Strike action set to cause travel chaos at Brussels airports
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent