Spa guests want investment in own well-being
What do spa guests want in these uncertain economic times? Over 1,300 active spa-goers said this is what they wanted:
—Almost three quarters cited word-of-mouth referrals as their primary method of selecting a new spa
—More than two-thirds had their most recent spa experience at a location near where they live; while another 21 percent were at a hotel they stayed at for leisure
—Eighty four percent said it is important for therapists to explain products and their benefits during the treatment
—Eighty-two percent are interested in buying a series package in order to achieve benefits of skin care
—Eighty-one percent cited discounts, not free treatments, as their number one reason to try a new spa.
The poll was done by Coyle Hospitality Group, a market research company, and WTS International, a spa management and consulting company.
“The goal as to help spa operators align their programs and offerings to match what guests truly want in uncertain times,” said a press release.
"People need to feel like their treatments are truly an investment in their well being and are looking for getting a value. Many also commented that they would be drawn to spas that are somehow giving back to the community," said Arthur Chang, vice president of development at Coyle.
By David Wilkening
David
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