Split-generation holidays ‘the next big thing’
Multi-generational holidays are still on the up, according to the latest trends report from Thomas Cook.
Its research, based on its UK booking data and customer insight, found that 64% of families either go on multi-generational holidays or are considering it, up from 57% in 2017.
But with the summer ‘being long and costly’, Thomas Cook predicts split-generation – where grandparents with more disposable income take the grandchildren away and give the parents a break – is the ‘next big thing’ in family holidays.
Over a third of Brits (37%) either send their children away with grandparents or are considering doing so for future holidays.
Thomas Cook also predicted that families will look to smaller Turkish resorts for next year’s summer holidays.
This year, Turkey leapfrogged Greece to take second position as its top summer destination and Thomas Cook is seeing travellers venturing beyond the big resorts.
Dalyan and Ozdere are already up 12% and 7% respectively while self-catering accommodation in Turkey is also proving more popular for next summer, with an increase of 14% in B&B bookings and 11% in self-catering.
Sales to Tunisia and Morocco are also on the rise.
"Turkey and North Africa are destinations we’re falling back in love with – they tick the value for money box thanks to being non-Euro and we expect these countries to continue to appeal to families well into next year and beyond," said Will Waggott, chief of tour operating.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt