Sponsored News: IT&CM China ready to roll
IT&CM China (Incentive Travel, Conventions and Meetings) will next week anchor the first-ever Shanghai Business Events Week launched by Shanghai Municipal Tourism Administration (SMTA).
IT&CM China 2011 is joining SMTA’s China (Shanghai) International Meetings & Conferences Forum, the Global Business Travel Association’s (GBTA) Corporate Travel Expert Certification Course, along with ICCA’s Association Database Workshop.
Complementing these events will be IMEX-MPI–IT&CM China’s Future Leaders Forum and the TTG China Travel Awards. in this MICE extravaganza. 


Delegates to IT&CM China 2011 will hear expert analysis of China’s growth as both a supplier and a source of MICE business.
Says Victor N de Vries, director of business development of Hilton Shanghai, “China has positioned itself well on the international stage and is attracting demand through increased and suitable space and inventory combined with competitive rates.â€â€¨â€¨
MICE destinations Macau and Seoul are also looking to benefit from China’s growing outbound MICE market, through their participation at IT&CM China.


Delving further into MICE opportunities, IT&CM China 2011 will shine the spotlight on the possibilities and potentials of “China’s Next MICE Wave†during the event’s keynote panel discussion on April 13.
The speaking panel includes three respected industry veterans: Jacques Arnoux, Managing Director – Asia of Pacific World Asia, China, Ni Hui, Vice-President of Grand China Express International Travel, China and Arnaldo Nardone, President of ICCA.
The session is structured to engage and benefit more than 2,000 IT&CM China international and Chinese exhibitors, buyers and media.


In addition to this educational front, the event will also feature eight seminar sessions covering topics such as Organising Successful Congresses and Conventions, Cut Through The China Red Tape and Win-Win Buyer-Seller Negotiations.
Seminar sessions feature a total of 11 experienced industry speakers.
Another educational highlight is the Corporate Travel Expert Designation Course, offered by GBTA and TTG Asia Media for the very first-time in Shanghai at IT&CM China.
Ian Jarrett
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