Sporting events for agents
Minnesota-based travel agent Roger Miller has an unusual niche: sports figures.
“Believe it or not, they’re easier to deal with than business executives,” he said.
Mr Miller has a dozen agents in his suburban Minneapolis-based agency that handle all types of travel.
“If we had a secret to our success, it’s diversification,” he said.
Mr Miller got into the sports figure niche after handling travel for the NFL’s Minnesota Vikings and other local sport franchises.
It helps that his agency, Minnetonka Travel, is in an affluent suburb comparable to Palm Beach that is able to support several travel agencies.
It also helps that Mr Miller’s agency is a strong golf proponent.
The Minneapolis area with perhaps 500 golf courses is among the most active golf destinations in the world, despite its reputation for cold weather.
The golf season generally lasts from April to mid-November. “Though we sometimes can play in January,” said Mr Miller.
In the winter, the area is known for its Chili Open. Held each February, the tournament is played on the frozen Lake Minnetonka.
Report by David Wilkening
David
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Global tourism exceeds 1.5 billion travelers announces UN-Tourism
Qatar Airways offers reduced timetable to over 60 destinations
WTTC global tourism reached record economic impact of 11 trillion in 2025
Marginal increase for New York City tourism in 2025
Hands In, UATP join forces for airline multi-card payments