St Kitts Tourism Authority strengthens UK trade ties with Kuoni partnership and Scottish market launch
Thursday, 30 Oct, 2025
0
The St. Kitts Tourism Authority has expanded its reach into a new market, undertaking its first trade trip to Scotland as part of a roadshow that also included meetings with travel trade partners in London and Oxford, 20–24 October 2025, prior to WTM.
The roadshow underscores St Kitts’ commitment to engaging and inspiring travel agents to sell the destination – an approach that, alongside increased hotel distribution through the UK trade and an aggressive radio and outdoor advertising campaign, in partnership with British Airways, is delivering results. Visitor arrivals from the UK climbed by 10% year-on-year in the period January to September 2025.
St. Kitts Tourism Authority’s Marketing and Communications Manager, Jonette Boyd, and UK Trade Sales Representative, Suzy Trott led the visit, which included a “lunch and learn” style event over afternoon tea at the Ham Yard Hotel in London with top Caribbean sellers; agent events in Oxford and Glasgow; and a training session over breakfast with Barrhead Travel.
Kuoni UK selling again St Kitts
The itinerary also featured individual appointments with tour operators and travel agents including Hays Travel, Travel Republic, Lotus Travel, and Hummingbird Travel, as well as a cocktail-making master class with Kuoni in London to launch the destination to the company’s retail managers.
Kuoni will be selling St. Kitts, starting from November 2025, for the first time since 2019. Hotels featured in Kuoni’s St. Kitts program include Park Hyatt St. Kitts, Royal St. Kitts Hotel, Sunset Reef and St. Kitts Marriott Beach Resort.
The dedicated agent events, held at The Malmaison Hotel in Oxford and The Dakota Hotel in Glasgow comprised networking over drinks and canapes, a presentation on the latest tourism developments in St. Kitts, and a prize draw.
“We’re delighted with the strong performance of the UK market and excited to be tapping into a new market in Scotland,” said Kelly Fontenelle, Chief Executive Officer of the St. Kitts Tourism Authority. “It’s also fantastic to once again partner with Kuoni to showcase the beauty and charm of St. Kitts to an even wider audience.”
Expecting more growth from the UK in 2026
“The continued growth in UK visitor arrivals highlights the impact of our trade initiatives, including roadshows like this one, which play a vital role in driving tourism to the island,” she added.
“Earlier this year, we launched our new agent training and rewards portal, www.stkittsspecialist.
“Looking ahead to 2026, we remain committed to investing in UK trade activity — from events and training to incentives and fam. trips — as we continue to grow trade-led distribution and broaden the range of hotels available through our trade partners.”
“We recently launched a search for travel agents to join our first ever Travel Advisor Board. The new board will strengthen SKTA’s ties with the travel agent community by providing professionals with the opportunity to share direct feedback, offer valuable insights and contribute to the destination’s ongoing tourism strategy.”
Related News Stories: St Kitts Tourism Authority strengthens UK trade ties with Kuoni ... VisitBritain rolls out global screen tourism campaign Brit tourist in intensive care after knife attack in Thailand Travel Editions joins Artisan Travel Group after acquisition Cyprus tourism growth strong despite tensions at neighbors New Zealand to boost tourism appeal with a new financial package El Salvador, Americas fastest growing and trendiest destination in ... Thailand predicts a 6% contraction in international tourist arrivals Croatia Tourism Chief warns the hospitality sector over rising prices Cruise lines adjust itineraries to avoid storm
Learn more about : St. Kitts ( N. America ) St. Kitts ( United Kingdom )
TravelMole Editorial Team
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent
Strike action set to cause travel chaos at Brussels airports