Start-up is driven to success
A start-up travel business in Zurich claims business is flourishing despite being based in one of Europe’s most expensive cities.
Ultimate Drives, set up by two British men, says it has already had over 250 enquiries into the product “with a reasonable percent of them being turned into concrete bookings”.
The company provides a range of all-inclusive luxury driving breaks and claims that of its 25 clients this season, it has only had positive feedback.
“Thank you for the opportunity to show that the travel industry does not deserve all of its bad press,” said founding partner Dan Barnes.
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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