Starwood: new ‘groundbreaking’ benefit
Starwood introduced its new benefit that abolishes set check-in and checkout times for select Preferred Guest elite members. It also introduced round-the-clock check-in at all Starwood hotels and resorts.
"We’re constantly striving to make travel as personalized as possible for Starwood Preferred Guest Members, and that means fresh thinking around long-standing industry practices," said Mark Vondrasek, Senior Vice President for Distribution, Loyalty & Partnership Marketing at Starwood.
While tradition has long held hotel check-in to 3 p.m., "Starwood is bucking convention to give its most frequent travelers complete control of their check-in and checkout times," according to a news release.
A member who chooses to check in at 10 p.m. won’t have to checkout until 10 p.m. on their day of departure, 24 hours later. Platinum SPG members who spend 75+ eligible nights at Starwood hotels can request "Your24" service.
Your24 is part of a suite of new elite benefits launching March 1, 2012, that make the award-winning Starwood Preferred Guest (SPG) "the richest elite program in the industry," according to the company.
With the new SPG enhancements, the longer guests stay, the more benefits they get such as a dedicated Starwood ambassador and free breakfasts.
By David Wilkening
David
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