Starwood steps up to the plate with MLB partnership
Monday, 20 Oct, 2015
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Starwood Hotels & Resorts has inked an exclusive partnership deal with Major League Baseball.
Starwood’s Sheraton brand has been named as ‘Official Hotel of Major League Baseball’ while Starwood’s guest loyalty program SPG is the ‘Official Hotel Loyalty Program of Major League Baseball.’
The double header partnership offers baseball fans a host of perks when staying at Sheraton hotels nationwide starting from the 2016 season.
Sheraton and SPG members get complimentary access to the live streaming service MLB.TV, and baseball themed packages, promotions and sweepstakes for fans.
SPG members also have the opportunity to redeem Starpoints for tickets to each World Series game.
"We are thrilled to become the ‘Official Hotel of Major League Baseball,’ a sport we know is a true passion for a lot of our Sheraton guests," said Dave Marr, global brand leader for Sheraton Hotels & Resorts.
"The partnership provides Starwood with the ability to connect with the MLB fan base, a large and highly engaged audience that will help support the brand’s repositioning and further drive loyalty."
The partnership has begun with the first MLB game night screened at Sheraton New York Times Square.
We know many of our members are loyal baseball fans and appreciate unrivaled access to amazing seats and exclusive experiences. Through this new partnership with MLB, we can fuel our members’ passions with unforgettable moments tapping into the best that baseball has to offer," said Mark Vondrasek , senior vice president of commercial services for Starwood Hotels & Resorts.
Through SPG Moments, loyalty members can experience Spring Training, meet and greets and batting practice with players, and access to premium game tickets including the All-Star Game and World Series.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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