Study finds meeting changes to reflect mobile popularity
Certain Software predicts “significant change for the global meetings and events industry” next year, driven in part by the on-going adoption of mobile, the increase in popularity of social networks and the pressure to make meetings and events offer more effective business practices.
Top predictions:
—“With a wealth of new mobile applications catering to meeting planners and exhibitors available today, the use of web-connected devices will increasingly be leveraged for networking, lead exchange, electronic ticketing, audience surveys and more,” the site predicts. At the same time, attendees will become accustomed to using their own devices to obtain a real-time view of what’s going on at a particular event.
—Technology that measures value for event stakeholders – prior to the actual event taking place –will become a staple in the event planners’ IT tools. ”The ability to pre-determine value allows companies to produce budget forecasts, calculate the outcome of event-related activities and, most importantly, refine and perfect the attendee experience,” the site says.
—As social networks such as Facebook, LinkedIn and Twitter become even more mainstream, organizations will strive to leverage their social media activities in a way that provides the greatest impact in changing industry events.
—As the economy recovers and physical events regain momentum in 2011, the industry will be only interested to attend an event’s virtual edition versus attending a physical event. “Forward thinking organizations will realize they must offer both, as the combined audience numbers can well-exceed those generated from a physical-only or virtual-only event,” it predicts.
—As more meetings are worldwide, ever-changing security requirements will “demand a secure, automated way to manage logistics at large events. “In 2011, more and more organizations will transition from manual to automated processes to reduce human error, save time and costs, and comply with government standards, regulations and information security protocol,” predicts Certain, a company providing event and meeting services.
By David Wilkening
David
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