Study tells how to sell to the family market
Just-for-kids amenities are more popular than ever and continue to expand in scope and variety despite the ailing economy, reports Family Travel Forum’s FTFc consutling division.
The report, “Family Hotels Learn to Monetize the Family Market,” concluded the almost two-fold increase in the number of US adult travelers who take children along has led tourism officials to target the younger audience directly.
Some other key findings:
— Family resorts and luxury hotels are up-selling parents and grandparents on spacious, decorated family suites vs. decorated double rooms.
— Family resorts and luxury hotels are offering children more and better fee-based services, such as spa treatments and cooking classes, once reserved for adults.
— Family resorts and luxury hotels are offering family-focused guidebooks to promote commission-generating tours and attractions in their area.
— Some family resorts and luxury hotels are now promoting local culture because many families prefer, and will pay for, a more authentic travel experience.
By David Wilkening
David
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































Global tourism exceeds 1.5 billion travelers announces UN-Tourism
Qatar Airways offers reduced timetable to over 60 destinations
WTTC global tourism reached record economic impact of 11 trillion in 2025
Hands In, UATP join forces for airline multi-card payments
Overseas travelers to the United States declined by 2.5% in 2025