Sun shines when it comes to Florida tourism

Monday, 18 Aug, 2011 0

In a time of unemployment and uncertainty, the sun is shining in Florida, where tourism was up 7 percent in the second quarter compared to a year ago.

Visit Florida, the state’s tourism agency, says that 21.2 million travelers visited Florida from April to June, an almost 7 percent increase from the same period in 2010.

“There also were 5.6 million pleasure trips taken by Florida residents in-state during the second quarter,” says Visit Florida.

Overall, there was a 5.3 increase in domestic visitors, a 17.3 percent increase in the overseas market and an 18.4 percent increase in Canadian travel to Florida.

Airports saw more business, too, with so-called “enplanements” rising 5 percent.

Meanwhile, hotel occupancy rates were up 4 percentage points and the average daily room rate rose 4.8 percent from a year ago.

By David Wilkening 

 



 

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