Sunny Heart Travel hopes to sell through Thomas Cook’s new online venture
Sunny Heart Travel, the soon-to-launch tour operator set up by former Thomas Cook staff, says it hopes to work in the future with the relaunched Thomas Cook enterprise, which has now received its ATOL licence.
Sunny Heart Travel Chief Executive Steve Bentzen, former Thomas Cook IT Programme Manager, said he wishes Thomas Cook – which is expected to launch online this week – well, adding: "I hope they will see a B2B opportunity to sell Sunny Heart Travel holidays."
Sunny Heart Travel has five former Thomas Cook staff, plus development teams overseas, and has been looking for other ex-Thomas Cook employees to join the team ahead of its launch this autumn.
Bentzen said the company has ‘engaged’ three marketing specialists and a head of projects, and will release further details this week.
He said: "We have put a lot of thought into our online customer journey in order to give our clients the best booking experience, before enjoying their best holiday experience.
"Our unique selling point is our lean operational model, purpose built for online sales. This means we can offer incredible prices throughout the year, not just during off peak seasons."
As reported in last week’s Travel Mole, Thomas Cook is expected to relaunch imminently as an online brand.
Thomas Cook Tourism (UK) ltd has been granted a licence under ATOL number 11806. The initial licence is for 364 passengers until the end of this month.
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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