Survey finds most Airbnb users won’t go back to hotels
A new survey conducted by Goldman Sachs claims just 40% of travellers are likely to go back to staying in conventional hotels after using home sharing services such as Airbnb.
“If people have stayed in peer-to-peer lodging in the last five years, the likelihood that they prefer traditional hotels is halved,” the survey said.
“We find it interesting that people ‘do a 180’ in their preferences once they use P2P lodging. They move directly from preferring traditional hotels to preferring P2P accommodations.”
In contrast, those that have not yet used Airbnb-style lodging services, 79% were more likely to prefer conventional hotel stays.
The survey polled 2,000 US consumers and found Airbnb and other peer-to-peer services are finding favour with a wide cross section of the population, and not only Millennials.
It said 67% of consumers between 18 and 24 had stayed in a private home in the last year, while that rose to 75% for travelers in the 25-34 age range.
It found 64% of respondents aged between 35-44 had stayed in a P2P rental.
“Last year, 11% of respondents said they had used a P2P site like Airbnb, HomeAway and FlipKey. That number increased to 16% in the final quarter of the year and during that same time frame, familiarity increased from 24% to 35%,” it said.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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