Sweet dreams with Ikea
OSLO – Ikea in Norway is opening the Ikea Hostel, where customers can stay overnight if they haven’t finished their shopping.
Shoppers will slumber in one of its two Oslo warehouses. Frode Ullebust, a company spokesman, said: “It will be like an alternative hostel. There will be the regular dormitory with lots of beds stacked up together.
“We will also have a bridal suite, with a round bed and a hanging chandelier, and the luxury suite, where customers can enjoy breakfast in bed,” he said.
Family rooms will also be available for parents and children.
Ullebust said that, as far as he knew, this was Ikea’s first foray into the hotel business. Every night, the 30 lucky few will be able to stack up on meatballs, Norwegian salmon and cranberry mousse as Ikea is offering free dinner and breakfast at the staff canteen.
Ullebust said, “Around 900,000 visitors come to visit Ikea during the summer holidays. It’s more than what one of the biggest attractions in Norway, the Holmenkollen ski jump, gets in one year.
“We have five Ikea stores in Norway, all situated next to the four biggest cities, which are all in the south in the country. We found that people from the north of Norway include a visit to Ikea as part of their holidays.
“The Ikea Hostel will make the destination complete.”
Overnight stayers can check in to their temporary abodes from 10pm and check out before the store opens at 10am.
Source: Guardian Online
Ian Jarrett
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