Swiss Air Hits New High in First Class Flight
Starting this spring, SWISS will gradually introduce a new First Class cabin in conjunction with its fleet renewal program. The focal point is the new SWISS First seat offering exclusive design, top inflight comfort, and extensive privacy plus it can be individually adjusted to meet individual wishes and needs. The new “suite above the clouds” marks a further milestone in SWISS’ ongoing quality drive.
“With our new First Class, we’re setting new benchmarks for individual travel in an exclusive inflight environment,” says Christoph Beckmann, Chief Marketing & Product Officer. “Our ‘suite above the clouds’ underlines SWISS’ positioning as a top quality airline, and marks a further consistent step in our ongoing quality drive, both on the ground and in the air.”
With numerous settings and comprehensive adjustability, the new SWISS First Seat offers excellent inflight comfort that can be specifically tailored to each guest’s individual preferences. The spacious surroundings and adjustable sidewalls provide extensive privacy, while sophisticated lighting and the contemporary-yet-warm SWISS design combine to create a pleasant sense of space. As a further bonus, the unique guest seat, complete with backrest and armrests, enables the First Class customer to dine or work with a fellow traveler at a generously-proportioned table.
The SWISS First seat can be reclined at the touch of a button into a totally lie-flat bed that is more than six feet long (@6’ 6”). It is also equipped with a down-filled duvet, and incorporates an innovative pneumatic air cushion that can be adjusted to individual preferences in any seating position. Further extras include a 23-inch (currently the world’s biggest) inflight entertainment screen, and generous work surfaces and storage facilities.
The gradual replacement of its current Airbus A330-200s with new and more fuel-efficient A330-300s starting in the spring, is a major investment for SWISS. Once all the new A330-300s are in service, SWISS will be the only airline in the world to offer a First Class cabin on all its long-haul aircraft.
“SWISS today is a healthy company that stands on sound foundations in a turbulent operating environment,” CEO Christoph Franz underlines. “We will continue to make strategic investments in our future, and intend to further strengthen our market position; and every one of our personnel is working day in, day out to keep our company in prime business shape.”
Configurations listed below:
SWISS First:
8 seats in two rows (four seats per row)
SWISS Business:
A330-300: 45 seats (today’s A330-200s: 42-48 seats, depending on configuration)
A340: 47 seats (today: 48 seats)
SWISS Economy:
A330-300: 183 seats (today’s A330-200: 142-187 seats)
A340: 172 seats
For more information about SWISS, and to book a flight, click onto www.swiss.com, call 1-877-FLY SWISS or contact your local travel agent.
Karen
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Qatar Airways offers flexible payment options for European travellers
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Skyscanner reveals major travel trends 2026 at ITB Asia
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists