Sydney event organisers share their secrets
SYDNEY – Organisers of some of Sydney’s most recent international conferences shared their tips for success at a recent seminar – with the need for a good online marketing strategy featuring high on the list.
The Platform09 seminar, which aims to help associations bidding for and staging international events, heard from organisers of the 4300-delegate XXII International Congress of the Transplantation Society 2008, the 5th Society of Environmental Toxicology and Chemistry World Congress 2008, and the upcoming 15th World Conference on Lung Cancer to be held in 2013.
Among their many tips, the speakers told delegates about the power of a good website, the effectiveness of e-marketing, the importance of adopting an early sponsorship strategy and the need to cull non-performers from committees.
Organised by the Sydney Convention and Exhibition Centre and Business Events Sydney, the event also included speakers from both bodies as well as professional conference organisers and the New South Wales government.
Centre CEO Ton van Amerongen said the Platform seminar – now in its 20th year – played an important role in encouraging associations to bid for and stage successful events in Sydney.
Ian Jarrett
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
In Italy, the Meloni government congratulates itself for its tourism achievements
Singapore to forbid entry to undesirable travelers with new no-boarding directive