TAG launches new event management division to lure K-pop artists

Monday, 12 May, 2024 0

Travel and event management company The Appointment Group, LLC (TAG) is launching a new touring division dedicated to Asian artists.

It comes on the back of the popularity of K-pop and Japan’s J-pop in the west.

TAG is renowned for overseeing notable music tours around the world.

“It’s incredible to see the impact that artists of Asian heritage have been leaving across the globe,” said Byron Carr, TAG’s Group Touring Director.

“Since 2018, we have been offering exclusive travel management services to artists within the scope of Asian touring, specifically the K-pop genre.”

“Due to the distinct requirements for K-pop, C-pop (China) and J-pop artists, our team provides expert hands-on travel logistics from locations across the globe.”

The launch of TAG’s new Asia touring division will service clients globally.

While TAG will support all genres within Asian touring, the company will continue to put their initial focus on K-pop travel management.

It has Korean-speaking travel specialists in place, and Carr will lead the specialist team.

“With the addition of this highly specialised sector, our goal is to diversify TAG’s offerings to meet the individual needs of a broader client base,” Carr added.

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