TAG unveils new identity
Travel and event management company The Appointment Group, has unveiled its new identity, which it said is more reflective of its values.
It includes a new TAG logo, strapline and website.
CEO Steve Barrass said: "This rebrand is an important milestone in TAG’s history. It is a necessary step ensuring TAG retains its established values, beliefs and enviable reputation whilst developing a new and modern identity which is essential in such a rapidly evolving and busy industry."
The company’s release said the new image was ‘designed to clearly communicate the company’s overarching promise as a high-end, service-driven travel and event management company, committed to meeting the needs of a diverse marketplace’.
TAG appointed industry veteran Terry Williamson as non-executive chairman earlier this month together with Stuart Mackay as chief technology officer and Jennifer Pratt as chief people officer, and last week Ruth Hilton joined as a commercial contractor for its Private Clients division, with the aim of growing its leisure business.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season