Tahiti Tourisme has unveiled the next steps in Sustainable Tourism Plan 2030.
The plan calls for implementing over 110 actions with a focus on natural resources, benefiting the local population, and maintaining the highest quality visitor experience.
A long-standing member of the Global Sustainable Tourism Council (GSTC), Tahiti Tourisme recently took part in the 2025 summit where the destination’s sustainability work was showcased by new CEO of Tahiti Tourisme, Vaihere Lissant.
During the summit, the destination was spotlighted through the reveal of the “Travel Redefined: Tourism for People and Planet campaign”, a global initiative in partnership with Content with Purpose.
The GSTC annual summit also showcased The Islands of Tahiti’s cruise strategy, working with smaller and homeport cruise lines such as Windstar Cruises on ocean conservation, Paul Gauguin (Ponant) to deliver medical and healthcare assistance, and Aranui to service the country’s most remote islands.
Since the destination’s announcement of the Fari’ira’a Manihini 2027 (FM27) in 2022, extensive work has been taking place across the destination to engage stakeholders and the local population.
Significant milestones include a sustainability focused destination assessment of The Islands of Tahiti, an assessment of the tourism sector’s carbon footprint, and a population sentiment survey.
In addition, Tahiti’s Tourism agencies including the Ministry of Tourism, the Tourism Authority and Tahiti Tourisme committed to the creation of a tourist development master plan.
Locally, Tahiti Tourisme has introduced a Sustainable Tourism Challenge which encourages concrete actions taken by tourism stakeholders to promote more sustainable development.
Now, The Islands of Tahiti’s plans include positioning The Islands of Tahiti as one of the leading destinations in the Pacific for inclusive and sustainable tourism.
The key pillars are sustainable management, social and economic benefits for the local population, and cultural and environmental sustainability, from the development of hiking trails to waste management.
“We are committed to ensuring that The Islands of Tahiti remains a place of natural beauty, where slow travel continues to be embraced, and the natural environment and culture continue to thrive,” it said.
