Taiwan hotel owner ditches Marriott over ‘One China’ listing
A Taiwan hotel owner plans to end its association with Marriott International in the first sign of retaliation against international firms caving into the ‘One China’ demands by Beijing.
The owner of the Four Points by Sheraton in Zhonghe, Taipei took out a front page newspaper ad to announce it will terminate its franchise agreement with Marriott.
"We are sternly protesting against Marriott International unilaterally listing our hotel as ‘Taiwan," it said.
The Four Points by Sheraton brand became part of Marriott portfolio when it acquired Starwood Hotels and Resorts.
The hotel will be renamed and will no longer accept bookings via the Marriott reservations system, said hotel spokesperson Lily Cheng.
"Of course it will cause some impact, but our main customers are corporates, and Taiwanese people, and other booking websites," she said.
Earlier this year Marriott’s Chinese website was blocked for about one week and the company was forced into an apology and changed its listing of Taiwan to ‘Taiwan, China.’
Since then Beijing has forced dozens of international airlines and other companies to do the same, and Taiwan authorities have threatened to take action against airlines who submitting to China’s demands.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026