Targeting pet-owners
For marketers who have forgotten, 36 million households travel with their pets.
BringYourPet.com is now offering hotel owners a variety of programs to market to pet-owners.
The owners who travel with their pets generally take two vacations a year, and spend $1,000 or more on each trip, says the service.
“We developed this plan to address advertisers’ need for bigger and better online visibility,” said Bryan Bailey, a spokesman for BringYourPet.com.
Report by David Wilkening
David
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