Tasmania – the movie
At the trade media launch of Australia the move this week, Tourism Australia CEO Geoff Buckley and GM Marketing laughed off what appeared to be the attempted hijacking of the movie Australia by Tasmania with the island state vying for its share of the limelight by Tourism Tasmania launching its Tasmania: The Movie campaign — a parody of the movie Australia.
A Sydney Morning Herad report says that from December 4 until Christmas, a spoof movie trailer boasting Tasmania’s natural wonders will precede Australia at selected cinemas in Sydney and Melbourne and a website will also go online from Monday.
Media reports say that a booming male voice declares, “This summer see lofty mountains, bendy rivers, ancient forests and beautiful beaches — in Tasmania. Bigger than Australia.”
Jan Ross, Tourism Tasmania’s director of marketing and commercial operations, yesterday said the campaign picked up on a romance theme — billing Tasmania as a romantic destination.
“We are echoing the themes of transformation, adventure, romance and landscape in the same way you see in the movie with Nicole and Hugh in the northern part of Australia,” she said.
While Tourism Tasmania backs Tourism Australia’s own $40 million campaign that is built around the blockbuster going global to 22 countries, Ms Ross said it was important to present the state in its own way, albeit with a “Tasmanian-sized budget” of $100,000.
Promotions surrounding Australia have raised some eyebrows in Tasmania with the state apparently missing from a map of Australia on some of the film’s posters. Cinema promoters dismissed the oversight as a “printing issue”, with the offending posters replaced. “Things like that don’t worry us, we’re used to it,” Ms Ross said.
“(But) I suppose they do tend to make us want to stand up and say, ‘Hey, don’t forget us.’ ”
What does The Mole think?
You kind of think that the States would leave Tourism Australia have their moment in the spotlight and leave it alone!
To view Tasmania the movie visit: http://www.tasmaniathemovie.com
I don’t get it, perhaps you will!
A Report by the Mole
John Alwyn-Jones
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026