Tasmania unwraps its winter warmers
HOBART – Tourism Tasmania has launched a $3 million campaign that celebrates winter in Tasmania: Lumina – A Winter of Festivals.
Tourism Tasmania CEO, Felicia Mariani said the state tourism organisation had invested $1.6million towards the campaign, combined with the substantial contribution of $1.35million from tourism industry operators and major partners.
“Never before have we engaged with all levels of industry and other partners to this extent and received this level of campaign participation,†said Mariani.
Lumina – A Winter of Festivals will take place from late April to August 2010 and see Tasmania host more than 100 festivals and events.
The calendar of events will include current and new events including the Targa Tasmania rally, epicurean festivals, musical extravaganzas Festival of Broadway and Festival of Voices, plus two events making their debuts in 2010, the Australian Shakespeare Festival and the Junction Arts Festival.
Mariani said the Winter of Festivals also included a wide range of smaller community festivals and events, with some of events moving their scheduling into the winter period.
A dedicated microsite – LuminaTasmania.com – allows potential visitors to browse the line-up of events by date, region and genre, and provides them with the tools to plan and book their accommodation and travel arrangements.
Ian Jarrett
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