TAT keeps travel agents in the loop
BANGKOK – As part of the Amazing Thailand campaign, tourists worldwide can now gain access to a variety of hotel, resort and travel options in Thailand by visiting the new Amazing Thailand mini site,
http://amazingthailand.tourismthailand.org.
The new site presents all the tourism products and services of Thailand that are part of the e-marketing campaign for Amazing Thailand 2008.
The new online channel aims to attract travellers through e-marketing tactics such as search engine marketing, online PR, e-mail, and e-CRM.
The mini site consists of more than 2,000 Thailand tourism products including hotels, tours, attractions and restaurants, plus a travel agent directory.
There are hundreds of direct links to websites covering a wide range of hotels, tour options, attractions, travel agencies and more. The new site provides more than 300 exclusive travel deals for inbound travellers.
The new site also offers Web 2.0 capabilities with user ratings and reviews of hotels and tours.
The various comments from online reviewers are expected to help visitors choose the right travel option and enable the Tourism Authority of Thailand to enhance its customer relationships.
The feedback will also help travel suppliers in Thailand to constantly improve the quality of their services
After 10 weeks of online operation, the new site has attracted more than 110,000 unique visitors who have made over 422,000 page views in total.
The TAT expects to boost visits through additional e-marketing campaigns during the rest of 2008.
Ian Jarrett
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