Tech startup Impala unveils rebrand
Travel tech startup Impala has announced a complete rebrand which includes a new visual identity and strategic direction.
Impala offers Open Distribution, allowing hotels to start offering rooms – and room sellers can start selling them – in just a few minutes and without complex integration.
It enables hotels and room sellers to work directly to negotiate deals and reach new markets.
It puts control back in the hands of hotels and room sellers to build direct relationships and negotiate commission rates directly.
As a provider of Open Distribution, Impala has spent years developing its API and simple dashboards.
The Impala rebrand includes a new visual identity developed in partnership with leading design agency, Pentagram.
The colours reflect the nostalgic travel experiences of sand, sea and sun and the new Impala logo represents both a compass and an Impala which represents the speed, ease and efficiency of the product.
“Our new visual identity, tone of voice and category positioning are designed to make Open Distribution – and the benefits it can offer everyone in travel – accessible and easy to understand,” Impala CMO, Caroline Hudack said.
Impala is backed by Lakestar, Kima Ventures, Stride VC and Latitude, who backed Airbnb, Trivago and Deliveroo.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025